XICATO SECRET DINING EXPERIENCE, AN EXPERIENCE TAILORED BY LIGHT COLLECTIVE UK
Xicato approached Light Collective with a brief to introduce Xicato and their products to their core specifiers in a creative, inspirational and unique way. Light Collective challenged the convention of how to present a product to its core market and created the ‘Xicato Secret Dining Experience’, which took place in an undisclosed location on the 11 November 2010.
Guests were collected and taken to a secret venue in North London. A derelict house was brought to life, using Xicato Spot Modules) and included colour-changing cocktails and a treasure hunt, whilst the old depository next door was the venue for a pop-up five course dinner featuring every major colour of the spectrum.
Twenty-five key lighting designers from the UK’s top consultancies were invited to create an exclusive and high profile guest list. The treasure hunt challenged these experts to spot which of the lavish flower displays, created by Hayford & Rhodes, were lit by Tungsten Halogen and which were lit by the Xicato LED Spot Module. Orchids in the seven main colours of the spectrum provided an opportunity to showcase colour comparisons of different light sources and to create the treasure hunt pitting the Xicato LED module directly against Tungsten Halogen. The Xicato Spot Module LED won outright as most of the guests were unable to tell the difference.
The lighting for the pop-up dinner was in the form of simple pendants housing the Xicato Artist Series module made specially for the event by Mike Stoane Lighting. The pendants created a dramatic pool of light over the spectrum meal which was conceived and created by experimental food designers Blanch & Shock. The five courses ran through every colour of the spectrum, set against a backdrop of movie props and old signs provided by the unique venue – Castle Gibson. Participants all wore one red item to illustrate the Xicato ‘Got R9′ statement. When it was all over, our favourite feedback included; “a night to never forget” and “a game-changing Technicolor dream event”.
The next stop is Berlin – do whatever it takes to be there…
Light Collective is a creative consultancy that pivots around light. It is fueled by both our enthusiasm for light and for collaboration. We believe that light is a medium that can be used to engage and inspire both professionals and the uninitiated and therefore we aim to spread our passion for light to everyone that we encounter.
Light Collective Rule #1: Always be evangelical about light.
Follow us on twitter @lightcollective
Lighting module by www.xicato.com <http://www.xicato.com/>
Concept by www.lightcollective.net <http://www.lightcollective.net/>
Food by www.blanchandshock.com <http://www.blanchandshock.com/>
Pendants by www.mikestoanelighting.com <http://www.mikestoanelighting.com/>
Photos by www.sannafp.com <http://www.sannafp.com/>
Light Collective Rule #1: Always be evangelical about light.
Follow us on twitter @lightcollective
Lighting module by www.xicato.com <http://www.xicato.com/>
Concept by www.lightcollective.net <http://www.lightcollective.net/>
Food by www.blanchandshock.com <http://www.blanchandshock.com/>
Pendants by www.mikestoanelighting.com <http://www.mikestoanelighting.com/>
Photos by www.sannafp.com <http://www.sannafp.com/>
Contact martin@lightcollective.net <mailto:martin@lightcollective.net> for more information.
